Have you ever wondered what the food label colors packaging actually mean? The solution is more complex than you may imagine.
- looking at the label
The layout and color of food packaging reveal a lot about the product. For instance, the color of a packet of M&Ms can indicate whether they are peanut, ordinary, crispy, or caramel; in contrast, a yellow lid on a Coca-Cola bottle denotes a completely different meaning. And if you’ve ever glanced at the back of a food packaging, you know it’s jam-packed with information: the brand’s history, nutritional information, a list of both common and uncommon ingredients, and something called a “portion size” that I personally have never followed.
However, there is another item printed on the back of most food packaging: a number of vividly colored squares or circles that appear to be some form of code. These forms do not, however, represent flavors, vitamins, or minerals. They are actually more for the benefit of the printing engineers than for us consumers.
- What do the different colors on food packaging mean?
The coloured circles on food packaging can be pink, yellow, blue, black, purple, orange, or green, in a variety of light and dark tones. These colourful objects are apparently “printer’s colour blocks” or “process control patches,” and their purpose is to aid the printing crew responsible for producing the food packaging. Meg Schiraldi, a printing engineering specialist, was approached to determine the precise meaning of that.
“Technicians utilize the food label colors to verify that the printing ink is the right [color] and quality before printing the packaging. To ensure uniform brand colors, they compare the color to boxes printed all over the world, according to Schiraldi. The majority of printers just employ cyan (blue-green), yellow, magenta, and black. Nevertheless, some printers offer other hues including orange, green, and violet. This enables them to match difficult hues like FedEx purple and Home Depot orange. Due to the requirement to test each ink color, some packages may have more circles printed than others.
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